16 April 2021
Communicators are at the forefront of disruption as sense-makers, bridge-builders and early-adopters, so isn’t it about time we tested a new, future-forward approach to strategic problem solving? Our ability to transform effectively to the “new normal” may depend on it. Design Thinking (DT) is a relatively new framework that bridges the divide between creativity and logic-giving teams a clear path to shift from today’s problem solvers to tomorrow’s problem finders in even the most disruptive environment. This session introduces a communications-focused DT approach before breaking out into small, moderated groups for a DT problem-solving simulation using real-world challenges of participants. Engagement activities like polling, chats, individual callouts, and the use of platform features will happen every 2-3 minutes. Participants leave with a digital toolkit featuring a step-by-step guide to DT for communications, DT resources, and the confidence and knowledge that comes from creating quick but effective solutions the DT way.
Upon completion, participants will be able to: