We are excited to announce the Full Conference Schedule for the World Conference 2022, taking place 26-29 June. Please note that the schedule is subject to change and in order to sort by date, please select and unselect each date to view.
13 July 2021
The purpose of corporate communication is to serve an organisation's strategic goals. However, global research including 4,483 communication professionals from 82 countries conducted by the University of Zurich in 2016 indicated that communication professionals still struggle with three issues directly related to this purpose, i.e., linking communication to business strategy, improving the measurement of communication effectiveness to prove value and explaining communication value to business leaders. Zerfass and Viertmann used this research to develop the Communication Value Circle. Instead of arguing from the perspective of the corporate communication function, they started from the pillars of the corporate strategy, i.e., the organisation’s social license to operate, its leadership and tangible and intangible assets. In my session, delegates will learn how to apply the Communication Value Circle as the blueprint for developing their functional strategy and measuring and reporting their impact on the business strategy. Templates will be provided.