27 June 2021
Join us for Ignite, fast-paced, short sessions intended to spur conversation and creativity!
Social Media and Wellbeing: Are your social media posts actually making your clients depressed?
Speakers: Katrina German, Ethical Digital
Global Standard Focus: Ethics
Keywords: Corporate Communication, DE&I, ESG
Communication can impact people every day, in positive ways. We just need to be aware of our effects as content creators. After gathering extensive academic research of the effects of social media on well-being, the team at EthicalDigital.ca has created a dynamic presentation that details how social media is affecting our day-to-day emotions - and what we can do to make sure that your online customers (and potential customers) feel supported by your brand. In this intensive presentation, you'll learn the most interesting facts about the effects of social media on well-being, including sleep, depression, anxiety and overall self-esteem - and what we can do to connect with our audiences in genuinely meaningful ways.
- List many of the effects of social media on well-being
- Examine recommendations for creating content that helps our audiences instead of harming them
- Conduct an analysis of current social media processes and content from your organization and make tangible, immediate changes
Of Trust, Hope and Parity: How Communication Can Rebuild All This And More
Speakers: Dr. Vishnupriya Sengupta, PwC India
Global Standard Focus: Engagement
Keywords: Corporate Communication, People and Culture, Stakeholder Engagement
Communication can rebuild trust - much in deficit in today's world. On the flip side, it could also provide an illusion of rebuilding trust. To achieve the former, communication needs to factor in Precision, Simplicity and Spontaneity, Pregnant pauses, Breadcrumbing, Non-hierarchy and Action-speak. By way of authentic examples I would like to show how communication can rebuild trust by creating an ambience of transparency. Up your game of communication by availing of these best practices that may be applied to any situation or context to convince the target audience that the walk is the talk.
- Upon completion, participants will be able to understand why it is important to balance speech and silence as one communicates and create an ambience where all can speak freely to rebuild trust
- Upon completion, participants will be able to understand why communication is as much about body language as verbal language and how active listening can help rebuild trust
- Upon completion, participants will be able to understand why communication can be transformational, can rebuild trust, re-instill hope and equity.