We are excited to announce the Full Conference Schedule for the World Conference 2022, taking place 26-29 June. Please note that the schedule is subject to change and in order to sort by date, please select and unselect each date to view.
25 March 2021
We are where we are...no amount of marketing or communications that do not resonate with the stakeholders is bound to be successful. My research area of experience looks at how to understand the lived experiences of shifting place identities. Effective communications can break barriers, increase diversity and create inclusion amongst the various stakeholders of a place. Place here can be anything from a town, city or country, or an organisation. I hope to construct a session that 1) explains my research 2) methodology used to draw out the local lived experiences 3) how this understanding can help marketers and communicators to create efficient marketing comms strategies 4) deep mapping exercise on self identity and place identity