30 January 2021
Find Your Voice! Diplomacy, Influence, and the Evolution of Communications
When stakes are high, communicators can be central figures in influencing for impact. But it’s those small, quiet moments of influence that matter just as much, if not more. Frank X. Shaw, Microsoft’s Corporate Vice President of Communications, will share an insider’s perspective on the critical role communicators play at Microsoft, and how he and his team build influence internally and externally to find and focus the voice of the company through all the noise.
As the Communications discipline evolves at lightning speed, Frank will reflect on how diplomacy has never mattered more – and how communicators can best rise to the challenge to succeed today and into the future.
Frank X. Shaw, Corporate Vice President of Communications, Microsoft
In his current role as CVP of Communications at Microsoft, Frank leads the team that defines and manages Microsoft's communications strategies worldwide. His charter includes establishing the vision and implementation of best practices for company-wide storytelling, product PR, media and analyst relations, executive communications, employee communications, global agency management, and military affairs.
As an avid technologist with more than 20 years of experience in communications, Frank has led diverse teams representing government, entertainment, food, and retail. Prior to joining Microsoft in 2009, he was the president of the Microsoft account worldwide at Waggener Edstrom Worldwide where he held key responsibilities for all global PR, communications and influence efforts.
Before the technology chapter of his career, Frank proudly served in the US Marine Corps and is a graduate of the Department of Defense Information School, also holding a Bachelor of Science degree in Journalism from the University of Oregon.
This session is sponsored by Simpplr.