Are you ready to rethink strategic change communication?

No, this is not another session about how to provide communication support to a change initiative. #Areyouready? to Shift your thinking about the role of communication in the change life cycle. Nothing prepares you better than handling COVID-19 over the last few months.

#Areyouready? to consider how you need deliver strategic thinking that can be tabled to c-suite to get buy-in? #Areyouready? to stop talking like a communicator, and elevate your pitch to executives? In this session, we will unpack the rapid evolution of the crisis in two case studies, and how each responded in different ways, from different baselines.

We will touch on the journey, the value chain, the successes and challenges. And how in the end, as business partners to key functions in the business, we landed world class communication and engagement solutions in complex federated business; through collaboration, strategic partnerships, and business acumen. Importantly, how a rapidly deployed COVID-19 employee engagement survey initiated by the comms function provided insights that informed operations, rather then the other way round.

Format: Presentation
Track: Communication Driving Business

Presenter / Daniel Munslow / South Africa is the owner and founder of MCC Consulting. He is also a former director on the IABC’s international executive board and served a two-year term as the IABC Africa regional chairperson. He currently sits on the Global Communication Report advisory panel. Munslow has 16 years’ experience in business communication; and has worked across multiple industries in numerous African countries as well as in the Middle East, the US, Europe, and AsiaPacific. He specializes in strategic reputation management, crisis communication, research, and skills development for practitioners and business leaders for a global client base. He has worked in banking, financial services, energy, aviation, retail, ICT, motoring, media, higher education, telecommunications, insurance, pharmaceuticals, and for the United Nations. Munslow has developed and implemented communication and reputation management strategies by partnering with key decision makers and adopting a participatory approach to stakeholder management, coaching business leaders as a strategic adviser.

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