Sit for the CMP or SCMP certification exam while at World Conference

Professional certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Becoming certified engages you in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. While you’re in Chicago for the 2020 IABC World Conference, you’ll have more than one opportunity to work on earning certification as a professional communicator.   On Sunday,… Read More

How to bring clarity to communication when everything around you is changing

When an organization changes, what really happens is that people must change what they do. The problem? Those required to change don’t often know exactly what’s expected. They need more than aspiration. They need specifics, clearly delivered, to transform a leader’s vision into action. Few frustrations are greater than being told to “change” without clear direction on what the leader expects. And when demands come in a time of rapid transformation, frustration… Read More

Risks, rewards and hidden values of sharing personal stories at work

Personal stories can be a powerful way to illustrate a point, broaden perspectives, and foster connection and trust in the business environment. They can also bore, offend or alienate listeners if not told well and told with the listeners’ needs in mind. As communicators, we can enrich our connection with people by drawing from our personal stories in a mindful and artful way, and inspire those around us to do the same…. Read More

Leveraging communication as a strategic partner through transformations

To lead the businesses of tomorrow, leaders need to rethink how they approach transformations and the partners they bring in during a large-scale change. The communication function is often underutilized during a transformation and engaged late, once the change plan has already been decided on. Communication is accountable for more than just messaging—they should be a key strategic partner that drives the employee experience and maintains engagement during a transformation. Following the… Read More

How understanding psychology will improve your internal communication

Why do we react the way we do to certain messages? Why do they make us feel differently? What’s in our DNA that drives our responses? It turns out it really is all in the mind. As humans, we’re wired to consume and interpret information in certain ways. Understanding the psychology of this is your secret weapon to shift employee responses and drive communication effectiveness. So, put on your lab coats and… Read More

Communicating in a global world

Organizations are becoming more and more international. People are working across borders like never before. In order to succeed in today’s global world, one must be able to communicate with people from other cultures and backgrounds. In this session, attendees will learn how cultures differ around the world and how to apply that to effective communication across cultures. This will be accomplished through case studies, role plays, and interactive exercises. An overview… Read More

Be heard with a DIY newsroom

Old-school communication will not cut it in today’s attention economy. Brand marketing, advertising, PR, crisis comms, corporate comms, content marketing, digital and social media: They all have a place in your organization’s media ecosystem. But how do you synthesize these strands of comms for the perfect approach, to make that shift necessary for today’s crazy environment? Increasingly, organizations around the world, from big corporates through to local governments and nonprofits, are building… Read More

Three high-level communication hats leaders must wear for effective internal communication

When teams have strong and open communication, the company thrives. Sounds easy, right? We communication pros know how challenging that actually is, especially in the current age. With all the advances in communication technology, it’s harder than ever to keep the internal lines of communication clean and open. With shorter attention spans, informational clutter, multiple generations of multiple cultural backgrounds working in multiple locations, plus nonstop technology change, it’s time to make… Read More

Providing a personalized communication experience for every employee

More than ever before, employees have heavier workloads and less time to spend learning about the latest company news and how their work supports the company’s goals and priorities. What’s more, many employees work from home and travel frequently, so there are fewer workers in a traditional office setting. How can a company’s internal communications reach all employees with important messages and stories, and keep them connected to the business—and each other—without… Read More

Oil, tobacco and Barbie: Finding common ground on the commodities we love to hate

Are pipelines the safest option for transporting oil? Is Barbie a positive role model for young girls? Should doctors promote reduced risk tobacco products for those who choose to smoke? The ability to effectively engage and influence stakeholders with opposing views is critical to business progress. Influence can make or break political campaigns, government policies, investment decisions, employee engagement and community relationships. In our increasingly polarized world, facts alone are unconvincing. Influence… Read More

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