Corporate television: The case for outsourcing

What is your job? The corporation you worked for hired you in a media management capacity, as a public relations expert, maybe as an information coordinator–any number of titles that essentially come down to making sure that your employer’s message comes across clearly and succinctly, and in a compelling way. If you’re looking to produce high-quality corporate television, does that mean you have to own and manage all of the technology needed… Read More

The true impact of employee engagement on business performance

We know that organizations with more engaged employees produce better results on a number of levels. These “better results” not only relate to financial (higher revenue and profits), but also in people terms – less stress, less absence among employees and higher customer satisfaction.

How to attract a huge following on social media: Tips from Guy Kawasaki

Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently. Learn more by attending Guy’s keynote at the 2015 IABC World Conference. Register today.

5 ways to make LinkedIn work for you

If used properly, LinkedIn can be more than a social network for connecting with colleagues–it can help you leverage your career. However, as voiced by the participants in a recent #CommChat, moderated by World Conference speaker Chuck Gose, the site can often feel bloated by too much self-promotion, too much spam, even too many endorsements and connection requests. So, how do you filter through the noise? With personalization and frequent activity and… Read More

Numbers count: Numerals in headlines quantify value, draw readers

By Ann Wylie Next time you hit the supermarket, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals. There’s a good reason for that: Headlines with numerals, like “Top 10,” promise quantifiable value. And that draws readers. “Numbers sell,” writes Richard Riccelli, president of Post Rd Inc. If you’re writing a tip sheet or service story, add a numeral to the… Read More

Why “feminine” leadership may be the answer to our leadership crisis

The public agrees—our leaders are failing us. The 2013 Ketchum Leadership Communication Monitor (KLCM) showed that we were suffering from a leadership crisis, with public opinion of leaders in all sectors (politics, business and nonprofits) at dismal lows. The 2014 KLCM shows we are slipping even further into a state of crisis: Only 22 percent of respondents reported that they think leaders are demonstrating effective leadership, down from 25 percent last year…. Read More

Build trust with employee ambassador programs

Trust  in business, the media and even NGOs is disintegrating; CEOs are not even perceived as credible spokespersons of their own companies, according to the 2015 Edelman Trust Barometer. Who do employees trust? The answer is: Subject matter experts and people like themselves—their colleagues. That’s why corporate communication leaders are including grassroots engagement programs in their strategic plans. Employee ambassador programs that empower people who have a natural affinity to align with… Read More

Getting social media buy-in

This article was originally published on Allee Creative’s blog. It is published here with permission. Sometimes the hardest part about using social media for business is getting buy-in from the decision makers. This can be especially hard if the executive leaders of your company are not active on social media. If you’re a business owner, this can include you as well. You might not be comfortable or have the faintest idea how to… Read More

B2B Marketing on Facebook: Why You DON’T Need a Strategy

In this video from Mighty Media Group, World Conference speaker Stephenie Rodriguez shares why B2B marketers shouldn’t be focused on creating a Facebook strategy. Instead, she tells us, it’s important to have the bigger picture in mind and create a channel or content strategy. Watch to find out why. Learn how social media, alongside other disruptive technology–from the iWatch to digital publishing–will impact communication in Rodriguez’s session.

Bridging two companies, two cultures, two countries

Unifying two diverse workforces is no easy task. Add two uniquely different company cultures and countries and you’re presented with quite the communication project. IABC recently spoke with Martin Hirsch, senior adviser and business partner of group communications for Roche, and Ron Fuchs, APR, Roche’s head of communications services, about their experience unifying the Swiss company Roche with the American company Genentech. Hirsch and Fuchs also share the key elements of successful… Read More

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