Avoiding the pitfalls of content marketing

Editor’s Note: This article originally appeared on the Strategic Communications blog. In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show or tell them, they might keep… Read More

You’re in good company: Look who attended last year

It’s all about who you know. That’s why the people and the more than 800 companies they represent make the IABC World Conference the best networking opportunity of the year. Our attendees are some of the most influential decision-makers in the communication profession, from some of the most high-profile companies in the world. Last year’s list of companies ranged from Fortune 500 companies, prestigious universities and major consulting firms through to small independent firms. Of last year’s attendees,… Read More

Why I crave collaboration

This article from World Conference Program Advisory Chair Stacy Wilson, ABC, is the next of a series of reflections on issues and innovations to be explored at the IABC World Conference. “Why can’t you just tell us what to do?” This question came to me while I was facilitating a client session to help the organization develop a governance model for a new intranet. The asker was a low-level manager who would eventually… Read More

Help spread the word about the 2018 World Conference with these sample ads

Get the word out about the 2018 IABC World Conference in Montreal with this set of web ads. Feel free to add these to websites or share them on social media.      

A ‘stage for storytelling’: How Helen Marriage creates moments of connection and community

“Our lives are not measured by routines,” says IABC World Conference keynote Helen Marriage. “What we remember are the moments, the magical moments, when the world stops and everything is different.” As artistic director of Artichoke, a U.K.-based production company, Marriage works with artists to create these moments of magic by bringing cities like London to a halt, leaving spectators enchanted and inspired. The large-scale events that Artichoke orchestrates are rooted in what… Read More

Story overload: Too much of a good thing

Editor’s note: This article originally appeared on Rob Biesenbach’s blog. If you’re giving a presentation, storytelling can help you break down walls with your audience, earn their trust and, ultimately, influence them to do the thing you want them to do—accept your idea, approve your budget, invite you back, or hire you on the spot. But storytelling is a tool that should be used sparingly. There is definitely such a thing as… Read More

Facing the worst? Put the people most affected at the center

Whether your company is facing a natural disaster or a product recall, the most important thing during any crisis is to put those affected at the center of your communications and plans. In an IABC #CommChat, communicators were joined by guest John Deveney, ABC, IABC Fellow, an award-winning crisis management expert for DEVENEY, our reputation track sponsor. He shared tips for preparing for and managing a crisis, and emphasized the importance of… Read More

Crisis communication: Top 5 mistakes to avoid

When you’re out of time, under pressure and the stakes are high, it’s easy to make mistakes. Here are some common crisis communication pitfalls and tips to avoid them. 1. Waiting too long: Some business leaders think they need to wait to get all the facts verified before they say anything to the news media, their customers and their employees. What they should do is get out in front of a crisis… Read More

Communicating in teams to build employee engagement

Teams that excel have features in common. They invest in a common vision. They value differences as strengths. They use respectful conflict to build trust. They take smart risks to innovate. They adapt to change and reinvest in new circumstances. They hold themselves accountable. This presentation offers a recipe for building employee engagement through teams.

Writers, go forth and sin no more

Oscar Wilde once said: “There is no sin except stupidity.” He obviously never met any corporate communicators. We commit lots of sins. Lots of writing sins, to be specific. In fact, in my 22 years of reading and critiquing corporate publications, intranets, press releases, websites, brochures and annual reports, I’ve seen communicators commit the same sins over and over again. If I had to compile a complete list, it would probably number about 100 common sins. Everything from grip-and-grin photos and boring headlines to gratuitous “wellness” stories and over-the-top marketing copy… Read More