Numbers count: Numerals in headlines quantify value, draw readers

By Ann Wylie Next time you hit the supermarket, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals. There’s a good reason for that: Headlines with numerals, like “Top 10,” promise quantifiable value. And that draws readers. “Numbers sell,” writes Richard Riccelli, president of Post Rd Inc. If you’re writing a tip sheet or service story, add a numeral to the… Read More

Why “feminine” leadership may be the answer to our leadership crisis

The public agrees—our leaders are failing us. The 2013 Ketchum Leadership Communication Monitor (KLCM) showed that we were suffering from a leadership crisis, with public opinion of leaders in all sectors (politics, business and nonprofits) at dismal lows. The 2014 KLCM shows we are slipping even further into a state of crisis: Only 22 percent of respondents reported that they think leaders are demonstrating effective leadership, down from 25 percent last year…. Read More

Build trust with employee ambassador programs

Trust  in business, the media and even NGOs is disintegrating; CEOs are not even perceived as credible spokespersons of their own companies, according to the 2015 Edelman Trust Barometer. Who do employees trust? The answer is: Subject matter experts and people like themselves—their colleagues. That’s why corporate communication leaders are including grassroots engagement programs in their strategic plans. Employee ambassador programs that empower people who have a natural affinity to align with… Read More

Getting social media buy-in

This article was originally published on Allee Creative’s blog. It is published here with permission. Sometimes the hardest part about using social media for business is getting buy-in from the decision makers. This can be especially hard if the executive leaders of your company are not active on social media. If you’re a business owner, this can include you as well. You might not be comfortable or have the faintest idea how to… Read More

B2B Marketing on Facebook: Why You DON’T Need a Strategy

In this video from Mighty Media Group, World Conference speaker Stephenie Rodriguez shares why B2B marketers shouldn’t be focused on creating a Facebook strategy. Instead, she tells us, it’s important to have the bigger picture in mind and create a channel or content strategy. Watch to find out why. Learn how social media, alongside other disruptive technology–from the iWatch to digital publishing–will impact communication in Rodriguez’s session.

Bridging two companies, two cultures, two countries

Unifying two diverse workforces is no easy task. Add two uniquely different company cultures and countries and you’re presented with quite the communication project. IABC recently spoke with Martin Hirsch, senior adviser and business partner of group communications for Roche, and Ron Fuchs, APR, Roche’s head of communications services, about their experience unifying the Swiss company Roche with the American company Genentech. Hirsch and Fuchs also share the key elements of successful… Read More

Using mobile to engage non-desk employees

The digital workplace has complicated our definitions of non-desk employees. With fewer employees in the office, it’s even more important that communicators pay attention to how they are engaging this employee group. IABC World Conference speaker Ciara O’Keeffe, vice president of client success at Beem, moderated a robust #CommChat discussion on how mobile technology in particular can be used to engage non-desk employees. For a complete recap of the discussion, check out IABC’s Storify page…. Read More

Measuring employee engagement in internal communication

Recent studies show that over 60% of internal communicators are still not measuring internal communication. (Survey report). As an internal communicator, you know it is important to measure the impact of your communication and prove your function’s business value. Yet most internal communicators are not measuring internal communication, which includes measuring employee engagement. Why measure employee engagement? If you do not measure, you do not matter Why are 60% of communicators not… Read More

Don’t let your website fall behind

What kind of experience do visitors have when they access your website? Do they see stale content? Perhaps they have problems even accessing your content because your website isn’t mobile friendly. Just because social media are currently in the spotlight, doesn’t mean that you should devote less resources to your website. A recent #CommChat discussion, hosted by Allyson Ward Neal, underscored how important it is to evaluate how your customers are arriving… Read More

Is your social silo mentality affecting your reputation?

Digital PR tends to be dominated by a few players—namely, Twitter, Facebook and YouTube. However, conversations about your brand are happening everywhere on the Internet, and social feeds aren’t the only place stakeholders can find your content. In a conversation with Gerry McCusker, founder and principal adviser of Engage ORM in Australia, and speaker at the upcoming IABC World Conference, McCusker tells us that most companies suffer from “snow blindness” when it comes… Read More

X
X