No one likes the guy at a cocktail party who talks endlessly about himself without letting anyone else get a word in edgewise. Not only is he annoying and rude, he’s usually not all that interesting to boot! Unfortunately, many businesses are guilty of the same lack of etiquette when it comes to social media. Perpetual self-promotion without any attempt of trying to encourage social media engagement or conversation is one of… Read More
At the heart of public relations practice is the relationship. Whether they are internal or external, relationships are the currency that we deal in. One metric that we don’t pay enough attention to is how networks of affinity build around a brand. A network analysis can help with this. The challenge is that network analysis does require some knowledge of statistics or at least an ability to use network analysis software. You definitely want… Read More
If you are you using the same processes and tools year after year and can’t remember the last time you thought about your career trajectory, it may be time to take a hard look at why and how you are doing the work you do. In a conversation with Mark Schumann, ABC, IABC Fellow, principal of re-communicate, he tells us that he applies the three Ds to ensure his career and communication… Read More
Your work may not always speak for itself, which is why your personal brand is key to helping others understand your value. CW Executive Editor Natasha Nicholson interviewed Angee Linsey, managing director of Linsey Careers, an executive recruiting firm that specializes in marketing and communication search, about developing personal branding. Linsey shares what your personal brand encompasses and the first steps to take when developing it.
With more than 250 submissions, the 2015 slate of World Conference speakers are truly the cream of the crop. Who are these professionals exactly? This year’s speakers: Are globally diverse: Representing six continents, this year’s speakers will bring the latest communication trends from 19 countries around the world. Have a tradition of speaking excellence: Two TedTalk speakers, one member of the Professional Speaker’s Hall of Fame, and countless conference sessions, workshops and… Read More
There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing. The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we… Read More
Is your organization’s leader a Multiplier or a Diminisher? In this CW Radio podcast interview, leadership expert and IABC World Conference keynote speaker Liz Wiseman talks about the danger of the Diminisher mind-set in leaders. When highly intelligent, experienced leaders think they have all the answers, they can sometimes quash the ideas and contributions of those around them, actually reducing the company’s capacity for innovation. Wiseman advocates that instead leaders adopt a… Read More
Do you sometimes roll your eyes when you hear the word innovation? Sure, it sounds great, but for many it’s hard enough just to maintain the status quo. Keynote speaker and SAP CEO Bill McDermott knows this all too well, and because of that he made “simplicity” SAP’s new priority. Simplicity can beat our common enemy, complexity, but according to McDermott it’s not as easy as it sounds: “We chose to do… Read More
This session will provide you with the skills and knowledge you need to be successful in the first 90 days. You will learn how to communicate the value of your role, team, and function to leadership and demonstrate effectiveness at driving organizational goals.
Is your website victim to stale content—overshadowed by your latest Facebook or Twitter campaign? With mobile devices, tablets and interactive touch screens dominating workplaces, developing a well thought out content strategy for your website is essential. During her breakout session at this year’s World Conference, presenter Allyson Ward Neal will teach conference attenders how to create visible, interactive content. Prior to her session, Allyson is bringing her presentation to Twitter in the… Read More