There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing. The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we… Read More
Is your organization’s leader a Multiplier or a Diminisher? In this CW Radio podcast interview, leadership expert and IABC World Conference keynote speaker Liz Wiseman talks about the danger of the Diminisher mind-set in leaders. When highly intelligent, experienced leaders think they have all the answers, they can sometimes quash the ideas and contributions of those around them, actually reducing the company’s capacity for innovation. Wiseman advocates that instead leaders adopt a… Read More
Do you sometimes roll your eyes when you hear the word innovation? Sure, it sounds great, but for many it’s hard enough just to maintain the status quo. Keynote speaker and SAP CEO Bill McDermott knows this all too well, and because of that he made “simplicity” SAP’s new priority. Simplicity can beat our common enemy, complexity, but according to McDermott it’s not as easy as it sounds: “We chose to do… Read More
This session will provide you with the skills and knowledge you need to be successful in the first 90 days. You will learn how to communicate the value of your role, team, and function to leadership and demonstrate effectiveness at driving organizational goals.
Is your website victim to stale content—overshadowed by your latest Facebook or Twitter campaign? With mobile devices, tablets and interactive touch screens dominating workplaces, developing a well thought out content strategy for your website is essential. During her breakout session at this year’s World Conference, presenter Allyson Ward Neal will teach conference attenders how to create visible, interactive content. Prior to her session, Allyson is bringing her presentation to Twitter in the… Read More
Looking to come across as more authentic and confident among your peers? The key, according to Sally Hogshead, author of the New York Times bestseller How the World Sees You and 2015 IABC World Conference keynote speaker, is to be more like yourself. In this episode of CW Radio, Sally shares the importance of understanding your personality strengths and harnessing them to your advantage. To achieve just that, Sally created the Fascination Advantage assessment, which applies the principles… Read More
Even when crises are not the fault of the organization involved, they can be devastating to their overall image. Businesses that have suffered a serious crisis face an uphill battle to recover. Without the leadership of experienced individuals who can steer their organizations through bad times, such recoveries may be impossible. Today’s business leaders need to demonstrate strong crisis leadership in all three phases of the crisis-planning cycle: anticipation and prevention, mitigation,… Read More
CW Executive Editor Natasha Nicholson recently spoke with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations need to embrace in order to be successful today. Author of the book Game Frame: Using Games as a Strategy for Success, Dignan translates disruptive innovations at the fringe of the digital space into meaningful lessons for the mainstream. Learn more during his keynote session at the 2015 IABC World Conference…. Read More