A 6-Step Framework to Build Your Brand Through Content

by Andrew Hanelly Are you empowered to solve problems for your audience—as your primary goal? It’s an important question as content marketing strategy matures. Our company has spent the last three years creating and improving editorial products for brands, associations and media companies. In that time, we’ve noticed a marked difference in results from projects that have focused on great editorial service—those that really understood the target audience and what it needed—from… Read More

5 Ways Employees React to Bad News—and How to Respond

Business isn’t all roses and sunshine, so as a business communicator, you need to know how to communicate bad news to employees. The stakes are high—a single flub can sink company morale. Worse, if internal communications slip out, they can torpedo a stock price or collapse a billion-dollar business overnight. Case in point: Enron and the failure of the “smartest guys in the room.” Researchers later determined that management’s mistakes in sharing… Read More

Create Trust During Times of Change with Storytelling

by Gabrielle Dolan Business storytelling has emerged as a critical strategy to drive change in organizations, and with good reason. A well-told, appropriate story creates an emotional connection with the recipient and signals that we can be trusted—a critical component when driving change through an organization.  In the Harvard Business Review article “Why Your Brain Loves Good Storytelling,” neuroeconomist Paul Zak revealed the powerful impact that the hormone oxytocin has on the brain… Read More

The Power of the Grapevine: Making networks work for you

by Maya Townsend For as long as there have been people, there has been a grapevine that we use to spread information both true and false. The Greeks recognized the power of word of mouth and embodied it in the goddess of rumor named Pheme. Her Roman counterpart, Fama, was often malicious and described by Virgil as “of all evils, the most swift.” What role does rumor and word of mouth play… Read More

It’s Time for Cybersecurity to Emerge from the Shadows (of IT)

by Brennen Schmidt There’s a significant threat lurking in the shadows of organizations across the globe. It continues amassing its power and control over troves of corporate data and functions, often going unnoticed—until something doesn’t work as expected or the damage has already been done. The threat? Cyberattacks—particularly those allowed by “shadow IT.” Shadow IT is defined by Cisco Systems as “the use of IT-related hardware or software by a department or individual… Read More

Why Listening Is a Critical Leadership Capability for Today’s Communicators

by Mike Pounsford I’m writing this from a nation divided by the Brexit debate. As I look east to growing populism and west to the presidential impeachment proceedings, it is clear we need a better quality of public discourse. The results of Edelman’s 2020 Trust Barometer, which suggest that trust in democracy and capitalism has hit a worrying low, confirms the problem. In his upcoming book Can We Be Happier?, Richard Layard… Read More

What will a virtual World Conference look like?

The 2020 IABC World Conference is going virtual and we’re happy so many of you are excited about this necessary transition. The event still takes place 14–17 June, and you can expect another stellar experience, but with a new twist that will allow you to experience it from anywhere in the world. Many of you are wondering what a virtual conference will be like and, over the coming weeks, we’ll be sharing… Read More

The IABC World Conference goes virtual

Thank you for your patience these last few weeks as IABC’s international executive board (IEB), program advisory committee (PAC) and others throughout the association monitored the COVID-19 pandemic and made decisions about how it might affect the 2020 IABC World Conference, set to take place this June in Chicago. As always, our priority is your safety and well-being. Based on information from the World Health Organization (WHO), the U.S. Centers for Disease Control… Read More

Sit for the CMP or SCMP certification exam while at World Conference

Professional certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Becoming certified engages you in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. While you’re in Chicago for the 2020 IABC World Conference, you’ll have more than one opportunity to work on earning certification as a professional communicator.   On Sunday,… Read More

How to bring clarity to communication when everything around you is changing

When an organization changes, what really happens is that people must change what they do. The problem? Those required to change don’t often know exactly what’s expected. They need more than aspiration. They need specifics, clearly delivered, to transform a leader’s vision into action. Few frustrations are greater than being told to “change” without clear direction on what the leader expects. And when demands come in a time of rapid transformation, frustration… Read More