Create results that stick: Leverage a continuous improvement process

Many leaders try to improve results through short-term programs that have little to no sticking power. How do you improve in a way that embeds employee engagement as a routine, continuous improvement habit for everyone? One way is to use the small wins I discussed in an earlier CW Observer article. Small wins enable you to use lower-risk experiments to improve performance and then replicate them throughout your organization. It’s important to… Read More

Body language and cross-cultural communication

Editor’s Note: This article originally appeared on Carol Kinsey Goman’s blog. When I traveled from the United Arab Emirates to China to India to Malaysia to the Philippines to Indonesia on a speaking tour, it seemed to me that the audience was arriving later and later. In Jakarta, with my program scheduled for 7:00 p.m., I was advised: “Just ignore that announcement. We tell people to get here at 7, hoping they… Read More

5 ingredients for a successful employee ambassador program

Editor’s Note: This article originally appeared on Avery Dennison’s blog. I’m dating myself, but remember when “digital marketing” was called “e-commerce marketing?” To say things have changed is an understatement. With 90% of American adults having a cellphone and Facebook hosting 1.35 billion active monthly users, the digital landscape and the way we conduct commerce is forever changed. That’s why it’s becoming more critical than ever for communicators and marketers to leverage all possible… Read More

Have a big request? Facilitate your way to a “yes”

This article from World Conference Program Advisory Chair Stacy Wilson, ABC, is the next in a series which offers reflections on issues and innovations to be explored at the IABC World Conference. It’s far easier to say no than yes. Saying no can be done with little thought or consideration. Saying yes pushes so many other boundaries—real or artificial—that often constrain us. This is the magic of what Helen Marriage does through… Read More

When it comes to change: Go slow to go fast

When implementing change, one of the best ways to launch a system-wide overhaul is with small wins, accompanied by a healthy dose of bureaucracy busting. Attacking a small part of your organization first can get results fast and prove that taking the business to the next level is doable. Starting small enables you to go after the easy stuff by way of controllable experiments. It enables you to try new things, learn… Read More

Presenting has really evolved. Presenters…not so much

Editor’s Note: This article originally appeared on Distinction Communication’s blog. Let me transport you back to 1984 for a moment… Back then I was working for the largest presentation graphics service bureau in the world. There was no PowerPoint. No electronic projectors or wireless remote devices. And the idea of video, audio and music were still relegated to insanely expensive corporate videos.

What makes the World Conference a must-attend event?

Inspiring speakers that will change the way you think about your work, and the world at large. Connecting with fellow communicators from all over the globe, and from all types of industries, from technology and finance to nonprofits and universities. A chance to hone your skills and learn about what makes for stellar communication in today’s world from the best in the business. These are just some of the benefits of attending IABC’s… Read More

What’s your story? What works with storytelling and why

Editor’s Note: This article originally appeared on Saybrook Partners’ blog. Corporate storytelling is all the rage these days. In a world that is swimming in content, more and more organizations have begun using stories to sell products and services, build support for a strategy or agenda, or shape public perception. Unfortunately, many of the stories they choose to tell are superficial or inauthentic, serving only to undermine the very goals they hope to… Read More

Avoiding the pitfalls of content marketing

Editor’s Note: This article originally appeared on the Strategic Communications blog. In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show or tell them, they might keep… Read More

You’re in good company: Look who attended last year

It’s all about who you know. That’s why the people and the more than 800 companies they represent make the IABC World Conference the best networking opportunity of the year. Our attendees are some of the most influential decision-makers in the communication profession, from some of the most high-profile companies in the world. Last year’s list of companies ranged from Fortune 500 companies, prestigious universities and major consulting firms through to small independent firms. Of last year’s attendees,… Read More