You’ve got the analytics…now what?

For a considerable amount of time, getting any data or measurement at all was one of the main challenges for a communication professional. As we become more sophisticated in terms of what and how we measure, we face a new challenge: what to do with the data now that we have it. Using a case study of the measurement journey at ERM, this session will: Explore the assertion that measurement is more… Read More

Shift: From communicator to communication professional

What if the challenges communicators are having with respect and reputation have less to do with capability and capacity than they do with courage and confidence? What if the reality of embracing our power as communication professionals involved a shift in our language, our thinking, our passions, and our actions? For the past 25 years, in IABC and in the profession, we have been talking about the ability of strategic internal communication… Read More

Buy less, think more: The growing clamour of mindful clothing

All eyes are on the fashion industry, not for the latest trends and collections, but for its increasingly problematic record as a major polluter and irresponsible employer. A growing number of young buyers may be willing to pay more for clothing that is ethically and sustainably produced, but is the industry geared to make the shift?

7 tips for becoming a strong global leader

Googling the word “lead” gives you the following definitions: “Be in charge or command of,” “Organize and direct,” “Set in motion.” These (and most) definitions out there are often focused on how a leader should act instead of how a leader should make others feel. Both are important, but I would argue you should start with thinking about how people feel (and want to feel) in order to shape the actions of… Read More

Get video smart

More people on the planet own a smartphone than own a toothbrush. By 2021, four out of five of your client’s interactions with their phone will involve video. If your organization has not embraced agile, authentic 21st century smartphone video, then you risk becoming invisible to a world addicted to the convenience of their smart devices. Luckily, the solution is in the palm of your hand…literally. Master smartphone video so you not… Read More

Using technology communication to facilitate a culture of change

Technology evolution—or shift—is a certainty in business that causes lots of uncertainty in markets and within organizations. Of the top 10 global business risks for 2019, four were technology-related: cybercrime, cyberattacks, data management and technology innovation. In a recent survey, graduates from the top 30 business schools globally ranked the rapid rate of technological and digital advancement as the biggest challenge for global business leaders. At the same time, the vast majority… Read More

How to bring the power of agility to your brand positioning

Branding done correctly enhances the performance and efficiency of your company. Experience the greatest moment when you realize that you have not unleashed your most powerful asset. Natasha Davis will help you discover unique and strategic techniques for improving and retaining profitable visual branding, auditory branding and emotional branding to bring the power of agility to your brand positioning. Key takeaways for attendees: Attendees will learn how to develop strategic growth plans… Read More

Creating a Content Marketing System that Serves Your Community and Your Brand

Smart brands have always known that the best way to sell to a community is to serve it. And while that was true in times of calm, it’s especially true in times of crisis, as people seek trusted, credible, expert information to guide decisions large and small.  In this session, we share a framework for how brands can package their expertise into relevant editorial that resonates with the communities they serve, while… Read More

Is podcasting your next strategic communication channel?

With a reported 700,000 active podcasts available, this medium has come out of basements and into boardrooms as a strategic communication tool. Are you ready to harness the power of audio to solve your business needs? This session will review how podcasts can create actionable content and truly engage audiences while achieving strategic goals. Learn how a national association shifted their content-delivery model to meet audiences where they were already consuming similar… Read More

Business storytelling to shift people to action

In a world of complexity and disruption, real communication is needed more than ever. When asking people to shift their perspectives and behaviors, we must help prepare them for change. Even the best company strategy, the most beautifully articulated values or thorough case for change will fail if it is not communicated in a way that employees understand. Consequently, we need to move from the default language of jargon and acronyms to… Read More