Why sink or swim when you can play?

Astronauts do it. Air Force pilots do it. Educated children with their toys do it. Let’s do it. Let’s simulate. We have taken a little creative freedom with Cole Porter’s lyrics about falling in love to make a point: communicators need creative learning methods to help us navigate the new—sometimes uneven—professional paths. As we progress in our communication careers, most of us come to a point where we move ahead—or not—by doing… Read More

Real life at the communication crossroads: Creating courage

What do you see in your mind’s eye when you hear the word courage? Do you picture the firefighter, walking into the wall of flames when everyone else is running the other way? Or the extreme sports expert, defying gravity and risking death to achieve a certain level of awe? Or the internal communication leader who decides to miss a deadline because the project isn’t on the right track? Wait—what?? Hold up a minute. Yes,… Read More

From odds to a meaningful end

How do you take a community at odds, an emotional situation, and no good solution to a place of meaningful end? This session will explore the crossroads of community engagement during difficult and emotional times. By examining a real case study on how working through a meaningful community engagement process resulted in an agreeable and creative solution. Learn how to work collaboratively communites in difficult times, rather than working against them.  In… Read More

Bushcraft for communicators: Travelling fast and light in the new world of work

How do leaders, managers and teams work quickly and effectively in an uncertain world confronted by fierce competition and rapidly evolving technology? How do communicators equip their colleagues with the tools they need in this new world of work? Some lessons from history tell a powerful story of what is needed now. In the center of London stands a monument to folly. A monument to Sir John Franklin, leader one of the most… Read More

Great thought leadership uses your inside voice

Thought leadership has been around for ages, but it’s enjoying a bit of a resurgence lately as consumers turn to trusted brands for truthful content. Having a great thought leadership platform, along with credible spokespeople and superb content is, of course, key. One place a lot of organizations don’t spend enough time is sharing all that lovely material with their employees. In fact, I think employees should be our first audience. Nobody… Read More

Data “stormy-telling”: How data stories could help during weather events

This was a mild winter by every measure on the East Coast of the U.S., where I live. We had a few cold spells, but we also hit 70 degrees in February more than once. We hardly had any snow, which meant the skiing was terrible, which was the only real downside. My wife would say that’s not even a downside! Then came March. It came in like a lion, as the… Read More

5 obstacles to reading on smartphones

Reading your webpage on a smartphone is like reading War and Peace through a keyhole. It’s not easy to reach readers on mobile devices. The small screen size, touchscreen and more add up to a lot of usability issues. Here are five obstacles to look out for when writing for the mobile web, according to Raluca Budiu and Jakob Nielsen, authors of User Experience for Mobile Applications and Websites: 1. Screen size Smartphones… Read More

5 tech trends that will rule digital platforms in 2018

With chatbots, voice search, virtual assistants, automated content curators, AI-generated content, augmented reality, and more, technology is once again poised to change the lives of marketing and communication professionals. As artificial intelligence (AI) becomes more mainstream, its use in digital media is continuing to grow at a fast clip. In 2018, we will see more and more companies beginning to experiment with AI-powered tools and invest in AI-related technologies. Curation platforms and content… Read More

2018 World Conference Speaker Webinar

In view of Bell Pottinger’s antics, is it time to regulate the PR industry?

It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession. For several years, the Public Relations Institute of Southern Africa (PRISA) has been consulting with industry and government stakeholders on legislated self-regulation for the communication management profession. Now, the role of ethics in public relations has come into question in light… Read More