Reimagine and Recreate: 5 case studies on reputation show the way

Be it  man made or imposed by nature, when disaster strikes circumstances can take a downward spiral so rapidly that it can challenge even the most experienced communicator. When news travels instantly, in that moment your reaction has to be both swift and accurate. But what can you do to strengthen your reputation before disaster strikes? And if you’re on the other side of a crisis, what can you do to recover after the… Read More

What happens when internal says “yes”? You could get on the evening news

When I said “yes” to an opportunity to participate in a panel discussion on well-being in the workplace, I had no idea that the CBS Evening News would come ringing our door to tell a good story featuring Bayer. Following that experience, our new Bayer HealthCare U.S. headquarters in Whippany, N.J. saw a lot of positive mentions—from coverage in major interior design magazines, to winning local suburban green project and good neighbor awards, and… Read More

7 must-have business communication skills

Perhaps you’re a seasoned communication professional. Does that mean your skill-building days are over? No way. The dynamic nature of this profession is one that requires constant learning. Just as you become adept with one skill, a twist or turn in the communication environment requires you to upgrade your skills in another area. That’s what makes organizational communication so interesting — and so challenging. With the support of our track sponsor, Newsweaver, IABC World Conference is bringing together top communication… Read More

5 innovative ways to market your brand

Coming up with new and innovative ideas doesn’t happen in a vacuum. You need to gather examples from the people who are leading the way. That’s why IABC has assembled an all-star team of marketing and brand professionals to show you what works, what doesn’t work and why. They’ll walk you through initiatives that exceeded expectations and explain how to make creative ideas work for you. Here’s just some of what’s coming your way at… Read More

Surveys – what makes them fail or succeed?

As communicators, we hear and say the words ‘survey fatigue’ all too often in our working day. It is often a symptom of polling too frequently, but more often it’s due to the way employees perceive the value of participating. Surveys do have an important place in employee engagement. Research has shown us that when someone genuinely listens, employees give feedback and are more engaged. It is possible to build an atmosphere… Read More

Is your company making the most of its social network?

Here you are, pumping out the messages and rolling out the news. The output is impressive, but are you reaching people in a meaningful way? Do you have a true understanding of your company’s social network, inside and out? Do you know what makes your audience take action? IABC is bringing leading experts to the World Conference to help you explore emerging ideas, understand what not to do and learn how to approach social… Read More

8 break-through ways to increase employee engagement

There’s no better way to reinvigorate your ideas than to get the real story on what works from the people who made it happen. With the support of our track sponsor, ROI Communication, the communication profession’s top experts have been invited to this year’s IABC World Conference to share the most innovative approaches to increasing employee engagement. Learn how some of the world’s major organizations, including Amway, Bayer, Toyota, Lockheed Martin and Walmart, turned potential problems… Read More

Deliver innovation: 6 lessons in leadership and strategy

Even if you’re an experienced communication professional, the world is continuing to evolve around you, presenting challenges that require new thinking. That means that even the most seasoned communication leader must work to stay sharp and take in new ideas to remain ahead of today’s changing communication environment. If you are to meet demanding business goals, you’ll need innovative strategies to deliver. Here’s just some of what you’ll learn at the IABC World Conference:

What’s new and special about this year’s IABC World Conference?

This year’s IABC World Conference started with a vision. A group of 25 volunteer communication leaders from around the world, the Program Advisory Committee (PAC) wanted to go beyond the ordinary. Drawing from the desire to deliver an event with truly innovative thinking, the group evaluated a record 250-plus presentation proposals. A global mix of dynamic speakers with compelling content were matched to five tracks: communication skills, leadership and strategy, marketing and brand, reputation… Read More

Discover a world of learning

Innovative ideas and creative solutions are not relegated to one part of the world. They’re everywhere. That’s why IABC World Conference speakers and attendees reflect the international nature of what makes the communication profession so special—a myriad of perspectives, ideas and experiences that reflect the diverse nature of organizational communication. This year’s conference is shaping up to be more globally representative than ever before. Last year’s attendees represented nearly 40 countries. As we… Read More