Become an AI mover and shaker

For the last three years of the Communicating AI survey, 90 percent of respondents felt artificial intelligence allows us to add additional business value.  We also believe we should advocate adopting AI tools in communication work.  But this SHIFT to add further value and choose AI tools to assist our work struggles to take hold.  So, who is doing it?  Supported by the IABC Foundation, the 2020 Communicating AI Survey gave insights to make it happen.

In our session, we introduce you to the movers and shakers who are getting it done.

Join us to meet the communication director and manager, who are moving their organization and department forward. Walk with them as we explore three AI tools.

Learn and discuss:

  • When they started looking at AI tools.
  • Where they focused their search.
  • What drove them to select the tools they did.
  • Who they trusted for information and input.
  • How they bought the tools they did.
  • Where they focused their search.
  • Why they’re satisfied with their tool-of-choice.

Leave the session with a go-forward path to become an AI mover and shaker!

Format: Presentation
Track: Career & Future Skills

Presenter / Mary Hills FRSA, IABC Fellow / U.S. is business principle of HeimannHills Marketing Group in Chicago, a global consultancy that works with companies to develop, communicate, implement and evaluate change and growth initiatives. Her career has spanned more than 30 years with service at global brand name organizations in marketing and communication management, including The First Wisconsin National Bank in Milwaukee, Federal Reserve Bank of Chicago, NiSource, Northern Trust, Center for Management Development and Whiteco Advertising Agency. Hills also serves as adjunct faculty in Loyola University Chicago’s global strategic communication masters program. She is a member of the American Marketing Association, Chicago Regional Business Ethics Network, International Association of Business Communicators(IABC), Switzerland Global Enterprise, The Chicago Council on Global Affairs and the Royal Society of Arts, Manufactures and Commerce (RSA). HeimannHills has strategic partnerships with Pleiadi International, Italy, and the Centre for Strategic Communication Excellence. Hills has served in several IABC leadership posts in IABC Chicago, chair of the Accreditation Council and the Career Roadmap committee. She is the recipient of the IABC Chairmen’s Award (2012) and IABC Chicago’s Karen Utterback Award (2015). She was named a Fellow in 2016.

Presenter / Sebastian James / U.S. has spent his career using digital and print media to help organizations communicate brand, mission, and success.  Most notably, James is a former deputy director of New Media for Cook County Government, IL.  There, he led efforts to use the web, social media, and data to help local government become more transparent. He has served as print production manager for two large retailers, a PR manager for a Chicagoland PBS channel, and started his career managing campaigns for a franchise chain of a national weight-loss program. In May 2019, James earned a master of science in Global Strategic Communication from Loyola University Chicago. His focus was on communication strategy, artificial intelligence, content creative, and extended realities (AR, VR & MR). His Capstone project titled, “AI, XR, CP and PR: How Communicators can Succeed with (and Against) Today’s New Technology.” It is 17,000 words, 112 citations, interviews, and videos on how smart communicators can use these tools to advance business strategy. He attended Northwestern’s “Data Science Bootcamp” program in 2019. He holds a Certificate in Integrated Marketing from the University of Chicago’s Graham School and Artificial Intelligence: Implications for Business Strategy from MIT Sloan Executive Education.  He has a BA/Political Science from Valparaiso University. He is a golfer, sports addict, and a lover of leftovers, as he’s a pretty good cook.

 

Thank you to the Employee & Customer Engagement Track Sponsor:

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