Beyond communication: Getting the message across

Being a disruptor: using the notion of immersive experience to communicate in ways that change perceptions. You may know BRP through its portfolio of industry-leading products such as Ski-Doo, Lynx snowmobiles, Sea-Doo watercraft and more. Almost every day there are more opportunities to connect business objectives with reputation-building measures. See and hear some best practices of experiential communication and events as opportunities to reach your publics in lasting ways. This is a great session to review the best practices of companies who have incorporated this style of communicating to complement more conventional outreach.

In this session, you’ll learn:

  • How BRP brings their products to life in immersive experiences and events.
  • To identify new ways of reaching your audiences by creating moments, not just messages
  • To create tools that act as new channels for communication.
  • The do’s and don’ts of immersive experience communication.
  • To align your communication tools to your objectives and the goals behind the objectives.

Track: Game Changer
Date and time: Tuesday, 5 June, 1:002:00 p.m.

Presenter / Leslie Quinton is the vice president of Global Corporate Communications and Events at BRP. Her role is to oversee, grow and enhance the global internal and external communication functions and the major events that the company organizes for its partners and customers. This includes media relations, stakeholder relations, employee communications, social media, CSR, brand and product support, special activities and more. Her background includes everything from culture, leadership, ethics and strategic planning, to working as a consultant in agencies with worldwide networks. Quinton has been on over 30 non-profit boards in the past 20 years, was an award-winning instructor at McGill University for eight years, and strongly believes that more human places to work are more productive places to work.