Bushcraft for communicators: Prospering in the new world of work

We will help today’s communicators at the crossroads become guides for their colleagues as we explore new ways to understand, survive and thrive in the new world of work. We’ll learn from 17th century entrepreneurial French-Canadian pioneers called Courers de bois—runners of the woods—who explored the New World and blazed trails for others to follow.

Facing new threats, the Coureurs worked with native Americans to understand their world, to map the landscape for others, and to provide resources, information and confidence for survival and growth. Our tools will help leaders understand the landscape employees see. We’ll shift from a process focus to a people focus. We’ll show different journeys through change, how to gain insights into individual challenges and provide a kitbag of essentials needed to survive in the new environment. We will give communicators experience of these tools in action so they learn in a safe environment and build confidence to use them in the real world.

In this session, you’ll learn:

  • Practical tools/techniques to support leaders and others at the crossroads navigating change.
  • New thinking about how to make an impact in a new way.
  • Insights into challenges people face managing change.
  • New ways to understand the needs of multiple audiences.
  • Mental shortcuts to help think about different approaches to change communication.

TrackCommunication skills
Career level: Strategic adviser

Presenter / Mike Pounsford / U.K. is the founder of Couravel, which works with clients to clarify and communicate purpose, vision and strategy, to design and deliver engagement programs, and to develop the communication capabilities of leaders and managers. He is the president of the U.K. chapter of IABC and an IAF Certified™ Professional Facilitator. Pounsford works with international clients using collaborative approaches to gain insight, create ownership and deliver organisation change.


Presenter / Stephen Welch / U.K. is a communication, human resource, and change professional who with strong skills in consulting, leadership development and research. Welch is also experienced in marketing, mentoring and developing business simulations. He is a Fellow of the Royal Society of the Arts, the Chartered Institute of Public Relations, and the Market Research Society.