Business Leaders Forum

If you identify yourself as business leader, as described below, when you register for the IABC World Conference, we want to invite you to a exclusive event designed with you and your peers in mind.  On Tuesday, 13 June, we are convening a Business Leader Forum that will build on the discussions from the inaugural IABC World Conference World Café: Ethics in Communication. Space is limited so sign up soon!

The World Café is a general session built on a structured conversation process to engage all conference attendees around the increasingly important issues involving ethical communication. The Café will be held on Monday, 12 June, from 1–3 p.m. Our senior-level Business Leaders Forum on Tuesday morning will give you an opportunity to:

  • Pursue the strategic heart of ethics in communication.
  • Determine ways to apply it as a leader in your organization.
  • Identify tools or initiatives IABC could potentially undertake to support this process.

What is a Business Leader?

Here’s IABC’s definition of a communication business leader.

The communication professional at this milestone demonstrates the ability to serve at a senior peer level, leads within an organization by providing counsel, and helps to set organizational direction at a strategic level. They set a standard for application of the Principles.

As business leader, they play a key role in shaping the future of the organization by sponsoring promising people, programs and ideas. At this milestone they have developed a distinct competence in several areas of expertise and often have a regional or national reputation. The professional influences the future of the organization though original concepts that often lead to changing the way business is done. They are adept at seeing new business opportunities, motivating buy-in and gaining resources. They competently represent the organization on critical strategic issues, and are sought after to provide counsel and function at a peer level with other senior executives.

See all of the career levels here.

Business Leader Networking | Tuesday, 13 June, 7:30–8 a.m.

Enjoy a light breakfast and the opportunity to connect with your peers. Be sure to bring your business cards, or you can connect with others on-site using the event app.

Business Leader Round Table | Tuesday, 13 June, 8–8:50 a.m.

Join your peers in a discussion, facilitated by IABC Fellow Alice Brink, based on the output from the World Café. The collective thinking from this session will be captured and shared with participants and IABC leaders to help shape future ideas and IABC initiatives.

There is no additional charge for conference attendees to participate, but Forum attendance is limited to 80 participants on a first-come, first-served basis. If you’ve already registered for the conference, you may add this event to your schedule by clicking on the Register button on the registration page, then choosing to edit your registration. If you have yet to register, just sign up for the Forum during the registration process.

We hope you will join your business leader peers for an impactful mastermind discussion.

Register today!


alice brinkAlice Brink, ABC, IABC Fellow, is an internationally recognized communication consultant. Her firm, A Brink & Co., works with businesses and nonprofits to clarify their messages and communicate them in ways that change people’s minds. Her clients have included Shell Oil Company, Sysco Foods, and Noble Energy.

Prior to launching A Brink & Co. in Houston in 2004, Alice honed her craft both in corporate settings (including The Coca-Cola Company, Conoco, and First Interstate Bank) and in one of Texas’ largest public relations firms, where she led the agency’s energy and financial practices.

Alice has been active in IABC for more than 30 years, including serving as an international board member and as Gold Quill Awards chair. She is the incoming chair of the IABC Academy.