Business storytelling to shift people to action

In a world of complexity and disruption, real communication is needed more than ever. When asking people to shift their perspectives and behaviors, we must help prepare them for change. Even the best company strategy, the most beautifully articulated values or thorough case for change will fail if it is not communicated in a way that employees understand. Consequently, we need to move from the default language of jargon and acronyms to “real” words and stories.

Though you’ve heard about storytelling before and perhaps even attended training, this workshop is like no other. Gabrielle Dolan’s methodology is based on 15 years of experience teaching her method to business leaders and communication professionals around the globe. In this interactive, hands-on workshop, you will learn how to practically apply storytelling to your communication strategies and techniques to connect, engage and inspire people to action.

Specifically, you will learn:

  • The various storytelling styles in business.
  • What makes a story a story and the critical success factors when sharing stories in business.
  • A framework that will help you generate stories in the future.
  • The various applications of storytelling in business.
  • Best practice techniques for introducing storytelling into your organization.

The workshop also includes a 90-day follow-up program, consisting of a weekly email containing a short (1-2 minute) video to help consolidate what you learn during the session. You will also receive a signed copy of Gabrielle’s latest book Real Communication: How to be you and lead true.

Format: Workshop
Track: Creativity, Technology & Design

Presenter / Gabrielle Dolan / Australia is a highly sought-after international keynote speaker and educator on real communication and business storytelling. Her clients include Accenture, EY, KPMG, VISA, Amazon and The Obama Foundation, just to name a few. Dolan is the best selling author of five books. Ignite: Real Leadership, Real Talk, Real Results reached the top 5 on Australia’s bestselling business books. Her other books include Stories for Work: The Essential Guide to Business Storytelling and her latest publication, Real Communication: How to be you and lead true.
 Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/global revolution (jargonfreefridays.com).

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