Most organizations are so busy focusing on the usual day-today operations in order to keep up with the constantly evolving workforce that they leave out an important part of doing business—the culture factor. In order to work more effectively with your global colleagues, you must first understand what makes them different. How do they prefer to communicate? How do they prefer to do business? What are the norms in their culture? Not… Read More
by Maya Townsend It’s 1981 and I want nothing more than to own a pair of designer Jordache jeans. My mother thinks they’re too expensive. “But,” I complain, “All of my friends have them.” Her response: “If all of your friends were jumping off a cliff, would you jump too?” That was my first lesson in the importance of resisting peer pressure. (It didn’t stick, by the way. I eventually wore down… Read More
by Andrew Hanelly Are you empowered to solve problems for your audience—as your primary goal? It’s an important question as content marketing strategy matures. Our company has spent the last three years creating and improving editorial products for brands, associations and media companies. In that time, we’ve noticed a marked difference in results from projects that have focused on great editorial service—those that really understood the target audience and what it needed—from… Read More
Business isn’t all roses and sunshine, so as a business communicator, you need to know how to communicate bad news to employees. The stakes are high—a single flub can sink company morale. Worse, if internal communications slip out, they can torpedo a stock price or collapse a billion-dollar business overnight. Case in point: Enron and the failure of the “smartest guys in the room.” Researchers later determined that management’s mistakes in sharing… Read More
by Gabrielle Dolan Business storytelling has emerged as a critical strategy to drive change in organizations, and with good reason. A well-told, appropriate story creates an emotional connection with the recipient and signals that we can be trusted—a critical component when driving change through an organization. In the Harvard Business Review article “Why Your Brain Loves Good Storytelling,” neuroeconomist Paul Zak revealed the powerful impact that the hormone oxytocin has on the brain… Read More
by Maya Townsend For as long as there have been people, there has been a grapevine that we use to spread information both true and false. The Greeks recognized the power of word of mouth and embodied it in the goddess of rumor named Pheme. Her Roman counterpart, Fama, was often malicious and described by Virgil as “of all evils, the most swift.” What role does rumor and word of mouth play… Read More
by Brennen Schmidt There’s a significant threat lurking in the shadows of organizations across the globe. It continues amassing its power and control over troves of corporate data and functions, often going unnoticed—until something doesn’t work as expected or the damage has already been done. The threat? Cyberattacks—particularly those allowed by “shadow IT.” Shadow IT is defined by Cisco Systems as “the use of IT-related hardware or software by a department or individual… Read More
by Mike Pounsford I’m writing this from a nation divided by the Brexit debate. As I look east to growing populism and west to the presidential impeachment proceedings, it is clear we need a better quality of public discourse. The results of Edelman’s 2020 Trust Barometer, which suggest that trust in democracy and capitalism has hit a worrying low, confirms the problem. In his upcoming book Can We Be Happier?, Richard Layard… Read More
Do you want insights on the latest trends and insights for communicators? #IABC20‘s opening keynote session will explore the disruptive changes affecting businesses and how to stay ahead of it and thrive. Max Luthy, director of trends and insights at TrendWatching (@maxluthy), joins the @IABC International Podcast to speak about his upcoming #IABC20 keynote session.
Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. In this interview for the IABC International podcast, she talks with host Dan Gold about making sure your audience remembers the messages that are most important to your brand. Simon will join the 2020 IABC World Conference as a keynote… Read More
Do you really understand the human needs of your audiences? How does anthropology impact effective communication? Abigail Posner, brand strategist with Google (@aposner), joins the @IABC International Podcast to speak about her upcoming #IABC20 keynote session. Register today!
All eyes are on the fashion industry, not for the latest trends and collections, but for its increasingly problematic record as a major polluter and irresponsible employer. A growing number of young buyers may be willing to pay more for clothing that is ethically and sustainably produced, but is the industry geared to make the shift?
Googling the word “lead” gives you the following definitions: “Be in charge or command of,” “Organize and direct,” “Set in motion.” These (and most) definitions out there are often focused on how a leader should act instead of how a leader should make others feel. Both are important, but I would argue you should start with thinking about how people feel (and want to feel) in order to shape the actions of… Read More