When Hewlett Packard split into two companies, more needed to change than the company’s name. In fact, almost everything about the company needed to change. At the crossroads of legacy and reinvention, growth and focus, change and preservation, Hewlett Packard Enterprise (HPE) embarked on a multi-year journey to redefine itself both internally and externally. At the center of what HPE CEO Meg Whitman called “the largest corporate transformation in business history,” was… Read More

A few years ago, Infosys was faced with the challenge of who we are and who we wanted to become, supplemented by leadership changes, continuous tech disruptions and a shift in our strategic direction. As a large organization, this was an opportunity for internal communication to be the weather vane: at the crossroads of business/strategic imperatives, employee engagement, organizational culture and technological disruptions. Then, leadership focus on innovation in every project, based… Read More

Video is at a crossroads in today’s business. Now more than ever, it is easier and cheaper to deliver impactful, informative videos to your employees. It’s helpful if these videos are entertaining. It’s essential they be engaging. With time a precious commodity, your videos need to share your company’s culture and brand voice in a way that engages your teammates, preferably in less than two minutes. You’ll leave this session with: Ways… Read More

Today’s businesses often fall into the trap of planning a project as a team before everyone splits off to create, review, and rebuild on their own. The process is often daunting, and, when the team comes back together, the results are often disappointing. These old, every-man-for-himself methods don’t cut it in the modern world of collaborative business, as new players learn to innovate solutions faster than their more traditional, market-leading counterparts. Pinaki… Read More

Pride is such a powerful emotion. It can be triggered by numerous events—achievement, recognition, perceived value. We can feel it for ourselves, personally, privately, and perhaps more readily, we express it about others whom we care about and admire. Communicators talk a lot about pride, especially in the context of employee engagement, because we know that when people are truly proud of what they do and the organizations they work for, performance… Read More

This session will teach communication professionals to successfully tackle the transformative topic of diversity and inclusion in the workplace. By taking participants through the good, the bad and the ugly of a Gold Quill Award-winning diversity and inclusion (D&I) communication campaign, participants will learn what it takes to get buy-in at all levels, how to position themselves as trusted strategic advisers, why collaboration is your friend, how to measure diversity and inclusion communications,… Read More

The recently-completed mega merger of DuPont and Dow was a multi-year journey packed with twists and turns, regulatory remedies, and significant uncertainty for leaders and employees. Communication took center stage—delivering a critical North Star and providing a consistent employee narrative, engagement strategies for leaders, and critical planning for internal and external influences (activist investors, media speculation, regulatory reviews, etc.). At the same time, these strategies required constant vigilance to remain effective—including critical… Read More

In the manufacturing industry, plant employees are the heart of a company. Connecting employees to what matters most to the company and plant is vital, and communicating with employees in a plant environment comes with many challenges and poses some of the toughest work for communication teams and plant leaders. For Tenneco, improving communication in their plants became top priority, with more than 80 plants around the world, important business and operations… Read More

The message is clear that people want to work at places where they feel like they’re engaged and learning. Companies that engage in social and environmental stewardship also benefit from employees who are more aware and involved. To increase employee engagement, organizations can clearly articulate what their corporate purpose is, and then give employees a way to take part in that purpose. Once the corporate social responsibility (CSR) strategy and programs have… Read More