Change starts here: A disruptive approach to communicating change

Change is hard. It’s uncomfortable and rarely sticks—unless you rethink how to do it. The bigger the organization, the harder it is to get your message, mission, purpose, strategy, culture or initiative to the frontline—making it harder for change to happen.

Successful change requires organizations to break free from traditional approaches of communication and engagement. Gary Magenta brings his enthusiastic style of “edutainment” as he shares proven ways organizations can ensure change success—including innovative approaches to communicate and engage people in the change. He’ll share common organizational “canyons” that lead to disconnects and ineffective execution at leader, manager and individual contributor levels. Attendees will learn the three key steps critical to change including, getting leaders clear on the change they desire, build an organizational movement that gets everyone in the company to rally around the strategy/change, and then methods to sustain change to see real results.

In this session, you’ll learn:

  • Three key areas where communication leaders can help ensure change is successful.
  • The right way to communicate change—helping people understand the “why” behind the change, “what” is changing and “how” they need to change.
  • Secrets to overcoming change barriers—specifically how to communicate to keep people engaged during challenges.

TrackLeadership and Strategy
Career level: Business leader

Presenter / Gary Magenta is chief change architect at Root Inc., a consultancy helping Fortune 2000 organizations create transformational culture and strategic change. Magenta brings 30-plus years of experience, supported by a realistic outlook and a sense of humor to put things in perspective. He is a sought-after media resource and thought leader at client events, conferences, and business strategy and human resources seminars. Magenta has been recognized with a Stevie American Business Award for Executive of the Year.