Communicating Layoffs: How to show compassion, build credibility and maintain employee engagement

Developing effective communication during a layoff is fraught with challenges and pitfalls. After all, layoffs are complicated endeavors that require perfect timing, coordinated responsibilities, well thought-out details and, perhaps most importantly, empathy. Many communicators become overwhelmed trying to juggle development of numerous tactics while ensuring their efforts provide employees with the compassion and honesty needed to retain pride in the organization.

In this session, you’ll learn how to:

  • Keep the employee experience top of mind among organizers by bringing the voice of employees to the table.
  • Help the organization stay focused on the big picture, so the pieces feel part of a purposeful strategy.
  • Coach key stakeholders to lead with empathy, including HR professionals who are focused on administrative duties, and leaders who want to reach their objectives and get to the next step.
  • Create empathetic, honest messages.
  • Use the best communication tactic for each purpose.
  • Encourage employees to safely ask questions, raise concerns and share feedback.
  • Measure communication effectiveness.

Format: Presentation
Track: Employee & Customer Engagement

Presenter / Alison Davis / U.S. is founder and CEO of Davis & Company, the award-winning employee communication firm that for over 30 years has helped leading companies reach, engage and motivate their employees. Davis sets strategic direction for the firm, consults with clients on their toughest communication challenges and leads development of new products and services. Davis has written or edited these groundbreaking books: 49 ways to improve employee communications, The Definitive Guide to HR Communication, Your Attention, Please and Revitalize Town Hall Meetings. She is a former online columnist for The New York Times and frequently writes articles for leading business and trade publications. A seasoned blogger, she is the author of the Davis & Company blog and writes an online column for Inc. A sought-after speaker on communication issues, Davis has led sessions for such organizations as The Conference Board, Society of Human Resource Management, Public Relations Society of America and The International Association of Business Communicators. She earned her B.A. from Douglass College, Rutgers, The State University of New Jersey.


Thank you to the Employee & Customer Engagement Track Sponsor: