Communicators at the crossroads with new science and technology

What if communicators had the capability to influence stakeholder judgment and behavior? There is new technology that provides a bridge for communication professionals to the latest advances in decision science that is based on a solid foundation of research.

This highly participative session will explore that bridge and the many positive implications for communicators worldwide, their employers and clients. Using this approach, we can build our competency to delve into people’s worldview to understand how a specific challenge is being perceived. If we can learn what the unmet information needs are, without bias or assumption, we can fill those gaps and share ideas without misinterpretation. Using a case study to illustrate the process, we get past the controversy and our own biases to frame the challenge in a way that meets the needs of our internal and external stakeholders. Then we can drive business performance and innovation at the communication crossroads.

In this session, you’ll:

  • Discover how new technology can strengthen competency.
  • Consider how women are the biggest winners by adopting this approach.
  • See how different interpretation of information can change outcomes.
  • Become trusted experts with resources to help others better manage at the intersections of business, culture, risks, audience and outcomes.

TrackCommunication Skills
Career level: Strategic adviser
Date and time: Tuesday, 5 June, 10:3011:30 a.m.

Presenter / Dyna Vink, ABC, CMP / Canada is a senior communication, marketing and change management professional with over 20 years of experience in the areas of strategic and risk communications, marketing, transition, and stakeholder engagement. Using the latest technology, she has adopted a science-informed and evidence-based approach to problem solve and manage behavior across disciplines. Her work with organizations in the technology, innovation and NFP sectors has earned several awards.