Creating a Content Marketing System that Serves Your Community and Your Brand

Smart brands have always known that the best way to sell to a community is to serve it. And while that was true in times of calm, it’s especially true in times of crisis, as people seek trusted, credible, expert information to guide decisions large and small. 

In this session, we share a framework for how brands can package their expertise into relevant editorial that resonates with the communities they serve, while serving their own brand’s goals and business objectives.

In this session, we’ll focus on:

  • How to develop, define and stake your editorial presence.
  • How to package your expertise into content franchises.
  • How your content franchises can serve brand/business objectives.

Format: Presentation
Track: Marketing & Brand

Presenter / Andrew Hanelly / U.S. has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, FOLIO:, as well as the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award.

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