Critical conversations: #AreYouReady to explore the latest trends?

Your imagination has been sparked after a high-impact World Conference and you now have an eye on the latest communication trends, solutions and ideas. It’s time to explore the challenges and opportunities facing the communication profession and generate big ideas that will drive our profession forward.

Join IABC’s Big Ideas Task Force and fellow communication professionals as we take some of those trends, unpack them and look at the opportunities it will give our organization and the profession as a whole. In this immersive session you get to play your part in forward-thinking and creating opportunities and in some cases your future role.

You will:

  • Explore some of the trends presented at IABC’s World Conference, with an eye on the communication horizon.
  • Unpack the trends, their impact on our profession, on your organization and most importantly, on you.
  • Create some great ideas to meet the opportunities head-on through an interactive workshop.

The outcomes from this session will give you input into your strategic thinking for your organization and create an agenda of topics that will inform IABC’s work in exploring the big ideas that will shape our profession in the future.

Format: Workshop
Track: Career & Future Skills
Date and time: Wednesday, 17 June, 3-4:15 p.m.

Presenter / Adrian Cropley OAM, FRSA SCMP / Australia is a certified strategic communication management professional and past global chair of IABC. Cropley is widely recognized as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Cropley has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. He is currently chairing IABC’s Big Ideas Taskforce.


Presenter / Sia Papageorgiou FRSA, SCMP / Australia is a certified strategic communication management professional, director strategic communication at Cropley Communication, President of the Victorian chapter of IABC, and former director at IABC Asia-Pacific. She’s won multiple awards for her communication work and has consulted to some of the world’s largest organizations, delivering creative communication strategies and employee engagement programs that drive understanding, impact and performance. She also sits on the Global Communication Certification Council.


Presenter / Zora Artis, GAICD, SCMP, FAMI, CPM / Australia is the CEO of Artis Advisory in Melbourne, Australia. Artis has almost three decades of experience in business, communication, marketing, and branding. In the past two years, she has authored and researched white papers on strategic alignment and the business value of internal communication for the C-suite. She is the current chair of IABC Asia-Pacific Region Board and past director on the IABC International Executive Board (2016-2019). She’s a winner of multiple IABC Gold Quill Awards for excellence in communication, and the recipient of the 2015 IABC Chairman’s Award.