Cybercrime: The new communication hotspot

Think cybercrime is just about stealing money and personal data? That’s only the tip of the iceberg. There’s much more at stake, from industrial espionage to activist attacks to outright terrorism—and your company is probably a target. But cyber terrorism isn’t really a technology problem—it’s a people problem. And communication can play a pivotal role in helping protect our companies.

In this compelling session, you’ll learn about the real challenges and how to address them, including:

  • Eight ways cybercrime could destroy your organization. (Can you name them?)
  • Why communication needs to take a leadership role. (It’s not just IT’s job!)
  • Why crisis planning is good, but a proactive cyber culture is even better.

We’ll include best practices from some leading-edge programs and examples of what you can do to minimize the risk and effects of cybercrime. You’ll leave this session knowing where to begin and what to do.

Track: Reputation
Career level: Strategic Adviser

Presenter / Michael Zimet / U.S. is a member of the Board of Governors of InfraGard, an FBI partnership with the private sector that focuses on information sharing and learning opportunities to promote cyber awareness and advance national security. He previously headed IBM’s global Speak Up program and led a consulting practice focusing on assessment and strategic response. A recipient of IABC’s Chairman’s Award, he headed the Advocacy Work Group and also co-chairs the Gift of Communication program.