Decoding culture change

The most significant barrier to organizational change is culture. Even the most compelling business case for change often can’t move past the pervasive, systemic and entrenched forces of cultural norms. The challenge of advancing culture change frequently lands on a communicator’s desk.

The question then becomes: How do you go about changing culture through communication, and where do you start? This session provides a unique opportunity to explore culture change through a mix of plenary and peer learning discovery guided by a Culture Change Workbook. It offers participants practical guidance on steps to understand culture and identify realistic approaches to lean into meaningful cultural change.

In this session, you’ll:

  • Explore the theme of culture and its significance to organizational change.
  • Discover how to make culture the source of solutions rather than the problem to fix.
  • Introduce the concept of social capital and discuss how it can be a powerful source to drive culture change.

TrackCommunication skills
Career level: Strategic adviser

Presenter / Caroline Kealey / Canada is an internationally recognized communication strategist and change facilitator with more than 20 years of experience. She is the principal and founder of Ingenium Communications and the developer of the Results Map™ best practice methodology for strategic communication. Kealey is the winner of several IABC awards, including the Gold Quill Award of Excellence in change communication along, with the Best of the Best Award.