Engaging employees through corporate responsibility
The message is clear that people want to work at places where they feel like they’re engaged and learning. Companies that engage in social and environmental stewardship also benefit from employees who are more aware and involved.
To increase employee engagement, organizations can clearly articulate what their corporate purpose is, and then give employees a way to take part in that purpose. Once the corporate social responsibility (CSR) strategy and programs have been defined, how do you ensure your communication strategy, plan and actions are aligned and will help deliver the desired results to get employees interested and engaged. How much of a proactive role does communication need to play to align CSR and employee engagement?
In addition, you’ll learn:
- Why CSR programs should include an employee engagement component.
- Some examples of good CSR programs that include employee engagement.
- Some of the measures used to determine how CSR programs are engaging employees.
Presenter / Paula Bernardino / Canada has more than 15 years of experience, is bilingual, and has been specializing in corporate responsibility since 2014. Bernardino completed a certificate in business sustainability management from Cambridge University in May 2017. She has solid expertise in strategic corporate communication and public relations acquired while working for large corporations and not-for-profit organizations. Bernardino has also received her master’s degree in communication management from the DeGroote School of Business at McMaster University.