PR tech for small teams: From apps to artificial intelligence

The communicator of the future is expected to be a multi-skilled professional capable of managing everything from video production to creating SEO-optimized content to online reputation tracking. As PR professionals continue to evolve and adapt in a world gone digital, almost all of us agree that technological innovations will be a significant driver for change in the industry. However, amid all the buzz on artificial intelligence, Industry 4.0 and a future filled with robots and big data, a recent global survey of communicators found that only 3 percent of respondents understood how AI can be applied in PR. In this session, we are going cover a variety of apps, software and AI-powered services that will help small teams (who most likely have small budgets) make the best of technology in their day-to-day work, so that you can make the shift to the future.

In this session, you’ll learn:

  • What apps, software and tools are available to help you achieve communication objectives on a shoestring budget.
  • How to harness the power of Artificial Intelligence to reduce your workload and improve impact.
  • Technologies to watch as PR, marketing and advertising continue to integrate. We’ll demonstrate the use of some of these tools, so that you will be able to takeaway practical know-how, for use in your workplace.

Format: Presentation
Track: Marketing & Brand

Presenter / Kristy Christie is an entrepreneur, public speaker and consultant who conducts sessions on topics such as leadership, digital communication and marketing, online business and Industry 4.0. She regularly speaks at events such as the “Women in Leadership” Conference in Malaysia, “Communicating for a Better World” Fusion18 Panel in Melbourne and the IABC Leadership Institute. Kristy has managed and consulted for online media units for companies, helping with the planning and creation of online content including articles and video production. She has interviewed business leaders and celebrities, and facilitated panels on PR and communication topics. She is vice chair of IABC Asia Pacific regions and volunteers on conference committees worldwide. Kristy holds an MBA in Entrepreneurial Management, an advanced diploma in software development and a post-graduate diploma in research methods.