From numbers to narrative: Data storytelling and visualization for the communication pro

Data is no longer simply the domain of IT or finance or analytics. We all have data that we need to interpret and communicate. And if your organization is engaged in thought leadership marketing, especially, you’re probably wading in data all day long.

Your job as a communicator, now more than ever, requires the ability to wade through data about your products, your audience, your research subjects or the world at large. And you must be able to create compelling and engaging experiences out of that data in order to capture your audience’s attention. Throwing a pie chart over the transom won’t cut it any more. In this session, you’ll be exposed to thought-provoking and memorable best practices in a way that will resonate even with the most data-phobic person in the audience. This isn’t math class—it’s practical advice and inspiration to help you turn your numbers into visual narratives that have impact.

In this session, you’ll learn:

  • How to think differently about data—allowing you to ignore the numbers and focus on story.
  • Design tactics to make every data visualization better.
  • Brain science and psychological principles to maximize the impact of every data visual you create.

TrackMarketing and Brand
Career level: Business leader
Date and time: Monday, 4 June, 34 p.m.

Presenter / Bill Shander is an information designer, helping clients turn their data into compelling visual and interactive experiences. Clients include the World Bank, United Nations, International Monetary Fund, American Express, PricewaterhouseCoopers, and Facebook. He is the founder of Beehive Media, a Boston-based data visualization and information design consultancy. Shander teaches data storytelling, information design and data visualization on LinkedIn Learning & and in workshops around the world.