Future-proof your comms career

#Areyouready to keep building your career and your skills sets? Do you have what it takes to respond, adapt and contribute? Practical tips for practitioners and managers. After a long career in communications, I’m now a specialist recruiter and consultant for communications roles and teams. I meet dozens of candidates each month and noticed an undercurrent with experienced practitioners—and it was fear. Fear that they may be left behind in the ever-evolving communications space.That they may be overlooked for younger, funkier types. As these people are my peers and colleagues and have decades yet before retirement, I wanted to do something to reassure and support them. So, I developed a five-point plan to future proof comms careers.

At this session, you’ll walk away knowing:

  • How best to frame and apply your experience.
  • Where seasoned practitioners are in demand and adding value.
  • A fresh approach to professional development.
  • What skills you need to learn to stay relevant.
  • Where you, as a hirer or a candidate, might need an attitude adjustment.

Format: Presentation
Track: Career & Future Skills

Presenter / Susan Redden Makatoa / Australia is one of Australia’s leading corporate communication practitioners with over 20 years’ experience in leadership roles, building and coaching teams. Makatoa is group managing director for Edelman Australia and previously guided the corporate practices of Ogilvy PR and SenateSHJ. Before joining Edelman this year, she was director, search for communication specialist Temple Executive Search, filling senior roles for global and Australian companies, agencies, government and not-for-profits. She also coached communication leaders, helping them develop their own and their team’s capabilities. Dedicated to the growth and development of the communication profession, she researched and authored the Australian PR and communication industry’s first diversity and inclusion policy. A Fellow of the Public Relations Institute of Australia, she has also won four global IABC Gold Quills, five regional Golden Sabres and eight PRIA National Golden Targets. She has judged the PRIA Golden Targets, IABC Gold Quills and Mumbrella CommsCon awards and organized dozens of professional development and networking events for the Australian communication community.

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