Game Changer Sessions

We know that your work as a communication professional requires you to gather insights from many different sources. Because of this, and the fact that amazing innovations from areas related to communication can provide tremendous benefit to your work, we’re introducing Game Changer sessions, one of the options available during the new Unconference portion of the IABC World Conference.

At these sessions, you’ll learn how your communication efforts can be enhanced and strengthened with new discoveries that can inform how you approach your work. Here are your Game Changer choices:

Beyond communication: Getting the message across

Tuesday, 5 June, 1–2 p.m.

Be a disruptor: Use the notion of immersive experience to communicate in ways that change perceptions. You may know BRP through its portfolio of industry-leading products such as Ski-Doo, Lynx snowmobiles, Sea-Doo watercraft and more. Almost every day there are more opportunities to connect business objectives with reputation-building measures. See and hear some best practices of experiential communication and events as opportunities to reach your publics in lasting ways. This is a… Read More


Brewing a better world…one cup at a time

Tuesday, 5 June, 1–2 p.m.

Social responsibility is not only a growing business trend, it’s a source of employee engagement and important as citizens of the world. Keurig Canada offers numerous programs to support the causes employees hold near and dear, including origin trips to coffee-growing countries. In this session you’ll learn: About Kuerig’s social responsibility programs and the impact they have on their employees and communities. The impact a good social responsibility program has on employee… Read More


Integrity: The cornerstone of communication

Tuesday, 5 June, 2:15–3:15 p.m.

Nearly all of us have created a crisis communication plan, but how many have had to put that plan into place? Does it include a plan to manage an ethical crisis? This session will dive deep into a case study of an ethical crisis—and how SNC-Lavalin went from crisis to a leader of integrity in the industry. In this session you will learn: The important role each business organization plays during a… Read More

Included with full, standard and Tuesday registrations

Register today!