Get video smart
More people on the planet own a smartphone than own a toothbrush. By 2021, four out of five of your client’s interactions with their phone will involve video. If your organization has not embraced agile, authentic 21st century smartphone video, then you risk becoming invisible to a world addicted to the convenience of their smart devices.
Luckily, the solution is in the palm of your hand…literally. Master smartphone video so you not only become self-sufficient for most of your video needs, you will be able to: boost business, get more leads, introduce new products or events, speak to younger audiences, make your own training videos, raise confidence among your team, and blow customer satisfaction through the roof.
You’ll be able to walk away from this session with the following skills:
- Show, shoot, shift: How to make videos that look and feel more professional and make them really fast. Also, learn how to perfect for your social media strategy.
- Walk, talk, twist: How to reassure your clients by showing them everything is under control and…hint: it’s faster than sending an email.
- Level, locate, lock: Learn to connect with your audience so they connect with you and want to do business.
This session is full of rollicking stories and a bit of magic so you get a whole lot of knowledge, fun and inspiration. Come along and join us to “get video smart!”
Track: Creativity, Technology & Design
Presenter / Julian Mather / Australia has seen the world through many lenses. Through a telescopic sight as an army sniper, through the TV lens as a globe trotting cameraman for ABCTV,
National Geographic, BBC and Discovery, and through smoke and mirrors as a professional magician. He’s traveled far but his longest journeys have been from behind the camera to in front of it, from public servant to entrepreneur, from stutterer to professional speaker. He now shares why—as a world class videographer—the only camera he owns is a smartphone and how this pocket-sized TV station will revolutionize the way you make your business videos. Mather now guides people on their journey to creating 21st-century video and becoming 21st-century learners: two essential business skills for the coming decade.