Gold Quill Award-winning case study with Coca-Cola Refreshments Canada

6,800 employees. 33 unions. 65 locations. 6 different pension plan designs. 120 communication pieces. 2 official languages.

How did Coca-Cola Refreshments Canada introduce a new pension design and benefits program across the company and achieve its financial and non-financial goals? Hint: it involves world-class communication and change management techniques.

Join us for an informal and intimate “fireside chat,” where you can ask the key team members their candid perspectives. What worked well? What went wrong? What did they learn? How can I be best of the best?

Coca-Cola Refreshments Canada and Willis Towers Watson partnered to win two 2018 Gold Quill Awards of Excellence and the Best of the Best Award for communication and change management for HR and employee benefits. The award-winning team is looking forward to sharing their insights with you—and a couple of funny stories of how things don’t always go as planned.

In this session, you’ll learn:

  • The good, the bad and the ugly when it comes to implementing a complex change within a highly visible organization.
  • Insights on how to combine high tech with high touch within a multi-directional communication strategy.
  • Four tips for consultants and clients to work together toward a win-win result.

Track: Gold Quill Award-winning case study
Format: Panel
Date and time: Tuesday, 5 June, 10:30–11:30 a.m.


Presenter / Martha Callum is the senior director of total rewards for Coca-Cola Refreshments Canada. She has country-wide responsibility for pension, compensation, benefits, and disability management programs. Martha holds a master of business administration (MBA), a master of industrial relations (MIR).  She has more than 18 years of experience in total rewards and is passionate about making pension and retirement savings plans easier to understand for employees.

Jeff Pekar is a director, communication and change management at Willis Towers Watson, a leading professional services firm with 40,000 employees worldwide. He specializes in communication strategy development and project management aligning HR and communication with business objectives. Based in Toronto, he holds an MBA and has more than 20 years of communication and change management experience in all aspects of human capital management. He is the recipient of several Gold Quill Awards and is a sought-after lecturer and author.


PresenterElizabeth Barnett is an associate director, communication and change management at Willis Towers Watson. She designs, builds, executes and evaluates a variety of communication and change management projects for a diverse array of clients. Barnett holds an honors bachelor of arts, a certificate in corporate communication and has a project management professional designation through the Project Management Institute. She is also an IABC Gold Quill Award of Excellence winner and the recipient of a Gold Award of Excellence in Research from the Canadian Public Relations Society.