Gold Quill Award-Winning Case Study: Dove Men+Care #TakeTheTime Paternity Leave Campaign

Increasingly, companies are called on to take a stand on social issues. Learn how Unilever navigated the challenges as they established themselves as a credible voice on paternity leave in Canada. Through the campaign, people were urged to lend their support to the Dove Men+Care paternity leave campaign, helping to counter negative stereotypes and stigma through channels such as video, media and influencers and interactive out-of-home (OOH) kiosks. The campaign not only raised brand awareness, but also made a difference in the lives of Canadian families.

Format: Presentation
Track: Marketing and Brand

Presenter / Caroline Dunnet is a senior account director in Edelman’s Brand Practice. As a client strategist and account lead, she works with her team’s to develop audience-centric, integrated communications programs for leading CPG brands. She works with a cross-functional team to develop multi-channel campaigns spanning creative, digital, influencer marketing, earned media and event management. Her passion for building trust—both with internal teams and external partners—has contributed to helping her clients meet their critical business objectives. She has experience working with a diverse portfolio of clients, including: Unilever, Best Buy, Walmart, J&J and Nestlé.Outside of the Edelman walls, Caroline is a former Maritimer, fitness enthusiast and basketball fanatic.