Gold Quill Award-Winning Case Study: Onboarding Express

How can you communicate a major change in a business process with no budget? That’s what ATB Financial did as they supported the introduction of a new, digital Onboarding Express tool through a fun and imaginative campaign. They inspired employees to embrace new technology – and transform their way of working. While doing so, they enhanced both the employee experience and the customer experience.

Format: Presentation
Track: Employee and Customer Engagement

Presenter / Nekolina Lau has been honing her craft in communication for nearly 20 years. Over the past decade, her work focused on internal, employee and executive communication. She played an integral role in developing communication and change management strategies that drive employee engagement during this time. And whether as a mentor with IABC Calgary, a leader at work and in the community or as a Gold Quill evaluator, Lau’s always been willing to share her knowledge and experience with others.




Thank you to the Employee & Customer Engagement Track Sponsor: