Gold Quill Award-Winning Case Study: The Museum of Outdated Technology

To motivate politicians in Alberta to reform outdated auto insurance regulations was no easy task for the Insurance Bureau of Canada. Together with Paradigm, Studio M/Unified Content and True Media Canada, Insurance Bureau of Canada created a compelling campaign with a positive, non-aggressive message that reinforces to key stakeholders the benefits of change. The team knew it needed to approach government relations in a new way and used humor to create compelling content shared on digital and social media platforms, as well as in person to politicians.

Format: Presentation
Track: Communication Driving Business

Presenter / Tracey Bochner is the co-founder of Paradigm, a digital, experiential and PR agency in Toronto.  She has more than 20 years of brand marketing, issues and crisis management and corporate communication experience. She is the former chair of the CPRS Measurement Committee, the group responsible for creating MRP, the Canadian standard for editorial media measurement, and ranked on the W100, the list of Canada’s top female entrepreneurs.