How an editorial heart and an entrepreneurial soul can drive reach, relevance and revenue for your brand

Done right, smart content marketing can not only drive top-of-mind awareness and middle-of-funnel engagement, it can also drive bottom line results. But getting there is not for the faint of heart. In this session, we share three case studies that show how editorial and entrepreneurial approaches have driven big impact in three different industries.

Join this session to hear the inside story behind the hospital that writes essays on death, meet the travel software that sends journalists on global adventures, and the association hell bent on achieving world peace in unexpected places: the HOA.

In this session, you will learn:

  • How to find your editorial voice, tone and soul.
  • How to package your expertise into content franchises.
  • How to use content and CTAs to convert on goals.

Format: Presentation
Track: Marketing & Brand

Presenter / Andrew Hanelly / U.S. has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, FOLIO:, as well as the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award.