#IABC20 keynote Carmen Simon: Use neuroscience to create memorable messages
Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. In this interview for the IABC International podcast, she talks with host Dan Gold about making sure your audience remembers the messages that are most important to your brand.
Simon will join the 2020 IABC World Conference as a keynote speaker. Join us for an enlightening session that will offer new approaches to engaging your audiences.