Innovation and trend expert Max Luthy to be opening keynote at #IABC20
IABC is thrilled to have innovation and trend expert Maxwell Luthy as the opening keynote at the 2020 IABC World Conference. This year’s IABC World Conference is about exploring the unexpected, disruptive and startling changes affecting businesses today. And it’s more than just about understanding what’s ahead, it’s about the leadership role we as business communication professionals can play to make our businesses thrive in a newly discovered future. Max Luthy will share discoveries, ideas and insights on innovations, trends and changes affecting businesses now and into the future. You’ll find out what you need to be watching for and when you need to act.
Max is the Director of Trends & Insights at TrendWatching and head of their North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by the Financial Times, strategy+business and The Next Web. He previously ran the company’s 3,000 member spotter network and wrote the book Trend-Driven Innovation.