Integrity: The cornerstone of communication

Nearly all of us have created a crisis communication plan, but how many have had to put that plan into place? Does it include a plan to manage an ethical crisis? This session will dive deep into a case study of an ethical crisis—and how SNC-Lavalin went from crisis to a leader of integrity in the industry.

In this session you will learn:

  • The important role each business organization plays during a crisis.
  • Best practices in managing a crisis.
  • What to do when the crisis is over.
  • How to manage communication and change.

Track: Game Changer
Date and time: Tuesday, 5 June, 2:153:15 p.m.

Presenter / Patricia Alleyn is head of the Compliance Program Office for SNC-Lavalin, one of the world’s largest engineering, construction, operations and asset investment firms with 52,000 employees and over US$10 billion in revenue. The firm operates in over 70 countries through its major sectors, including Mining & Metallurgy, Power, Oil & Gas and Infrastructure.
In her role, Alleyn is responsible for the development and execution of an effective group-wide ethics & compliance program that fosters a culture of integrity and provides compliance controls to measure its effectiveness. Alleyn is also a Certified Human Resources Professional—CHRP.

Presenter / Isabelle Perras is a senior communication executive and public affairs strategist with a deep understanding of public opinion and its impact on the realities of international business. She is currently senior vice-president, communications, at SNC-Lavalin, a global fully integrated professional services and project management company and a major player in the ownership of infrastructure.