Keynote Carmen Simon to explore the neuroscience of engagement at #IABC20 World Conference
Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Simon joins a 2020 IABC World Conference keynote speaker lineup that already includes Google’s Abigail Posner, with more announcements to come. Join us for an enlightening session that will offer new approaches to engaging your audiences.
An intriguing approach to engagement
Everyone in business aspires to engage others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged?
An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of over-stimulation?
The answer is yes. Scientists used to believe that boredom was defined by the absence of stimulation. Now they are discovering that too much stimulation can have a similar effect.
So how do we prevent the brain from getting bored—therefore staying engaged with your message and your cause? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored.
This keynote offers four evidence-based, practical guidelines that you can use immediately to create meaningful engagement for your internal and external audiences.
About Carmen Simon
Carmen Simon is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating memorable content to influence decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.