Keynote Carmen Simon to explore the neuroscience of engagement at #IABC20 World Conference

Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Simon joins a 2020 IABC World Conference keynote speaker lineup that already includes Google’s Abigail Posner, with more announcements to come. Join us for an enlightening session that will offer new approaches to engaging your audiences.

About Carmen Simon

Carmen Simon is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating memorable content to influence decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.

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