Keynote session previews: Interviews with Abigail Posner, Carmen Simon and Max Luthy
Want to get a sneak peek at what to expect from the 2020 Virtual World Conference keynote speakers? In these video interviews, IABC International podcast host Dan Gold spoke with three of them about their work.
Abigail Posner, brand strategist for Google
Do you really understand the human needs of your audiences? How does anthropology impact effective communication? At Google, keynote Abigail Posner helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.
Max Luthy, trend and innovation expert
Director of trends and insights at TrendWatching (@maxluthy) will explore the disruptive changes affecting businesses and how to stay ahead of them and thrive.
Carmen Simon, cognitive neuroscientist
Carmen Simon has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. In this interview, she talks about making sure your audience remembers the messages that are most important to your brand.