Managing Communication for Results and Value
When a communication assessment at FedEx brought senior leaders and the communication department together it paid off with a huge return on the company’s investment.
The assessment made it clear that there were big opportunities to improve results if the communication department shifted its focus from distributing news and information to improving business results and adding value.
- How FedEx communication professionals improved global sales by 23 percent and increased return on investment by 1,447 percent in Los Angeles.
- How Ryder communication professionals reduced accidents by 50 percent and turnover by 27 percent.
- How you can produce similar gains by managing communication that focuses on results and value.
Track: Communication Driving Business
Presenter / Jim Shaffer / U.S. is a business adviser, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. He designed and produced the IABC Academy courses, “Managing Communication to Drive Results and Value” and “How to Add Value as a Strategic Adviser.” Some of his clients have included: Hallmark, ConAgra Foods, FedEx, IBM, Marriott, Mayo Clinic, Verizon, Owens Corning, Pfizer and Toyota.