Measurement matters

Email isn’t going away, so let’s get smarter about it. PoliteMail founder Michael DesRochers and Enterprise Account Sales Manager, Melissa Katski-Berry walk you though the foundations of building a better email strategy. With insightful metrics, list management tools and data from our recent Benchmark Results, find out why measurement matters.

  • Tools and metrics to gauge your email effectiveness.
  • How list targeting and segmentation improves results.
  • More effective ways to measure email results at your own organization.
  • How to apply these findings to improve your overall internal communication strategy.

TrackSolution provider
Date and time: Monday, 4 June, 12:15-12:45 p.mThe Hub exhibit hall – White Theater.

Presenter / Michael DesRochers is founder and managing director of PoliteMail Software, a provider of email measurement and analytics software for Microsoft Outlook and Exchange. DesRochers spent 15 years as CEO of a 75-person team of communications professionals prior to founding PoliteMail.