Navigating without a map: HPE’s journey to reinvigorate its purpose, values, strategy and people

When Hewlett Packard split into two companies, more needed to change than the company’s name. In fact, almost everything about the company needed to change. At the crossroads of legacy and reinvention, growth and focus, change and preservation, Hewlett Packard Enterprise (HPE) embarked on a multi-year journey to redefine itself both internally and externally.

At the center of what HPE CEO Meg Whitman called “the largest corporate transformation in business history,” was HPE’s corporate communication team, tasked with creating and telling the tech giant’s story inside and out, and building the internal environment to ensure employees were aligned and ready to deliver on the company’s new strategy. All while structural and market-driven challenges were arising on an almost daily basis. Listen to the story of how this team led HPE’s journey to reinvigorate its strategy, purpose and culture, align its businesses and engage its workforce in the midst of ongoing and relentless transformation.

In addition, you’ll learn:

  • How to “reinvent” the identity of a historic company.
  • How to connect employees’ day-to-day work to a company’s purpose, strategy and values.
  • How to instill certainty in employees through ambiguity.
  • How to engage and inspire in times of challenge and change.

TrackEmployee Engagement
Career level: Business Leader

Presenter / Katie Sibley / U.S. is an associate principal at Daggerwing Group, where she leads the company’s presence in the U.S. southern region and spearheads the Culture and Inside out Marketing Community of Practice. Sibley works with industry-leading companies as they adapt to the now constant pace of change. As her C-suite clients develop business prioritizes, she helps them design strategies that bring along their greatest asset—their people. Her work spans many industries and includes companies like HPE, Nike, FMC and FedEx LAC.


Presenter / Kara Sakuda / U.S.  is the director of executive and employee communication at Hewlett Packard Enterprise. She has 15 years of experience developing and implementing integrated communication strategies, resulting in higher awareness, increased demand and improved brand perception. She is a trusted partner and communication adviser to the CEO and other executives. She oversees all employee engagement, executive reputation efforts, executive communication and is responsible for all strategic communication initiatives and programs.