Numbers count: Numerals in headlines quantify value, draw readers

heap of numbers on wooden background_cropped

By Ann Wylie

Next time you hit the supermarket, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.

There’s a good reason for that: Headlines with numerals, like “Top 10,” promise quantifiable value. And that draws readers.

“Numbers sell,” writes Richard Riccelli, president of Post Rd Inc.

If you’re writing a tip sheet or service story, add a numeral to the headline. That will increase your message’s chance of getting opened, read and shared—whether online or off.

Add numerals online.

Numerals are powerful tools for getting:

1. Shared in social media. Articles with numerals in their titles tend to be shared more on Facebook than stories without digits, according to research by viral marketing scientist Dan Zarrella.

Read the complete article on CW Observer.

Learn the secrets to writing standout copy. Attend Ann Wylie’s session, “Master the art of display copy.” Register today.

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