Numbers count: Numerals in headlines quantify value, draw readers
By Ann Wylie
Next time you hit the supermarket, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.
There’s a good reason for that: Headlines with numerals, like “Top 10,” promise quantifiable value. And that draws readers.
“Numbers sell,” writes Richard Riccelli, president of Post Rd Inc.
If you’re writing a tip sheet or service story, add a numeral to the headline. That will increase your message’s chance of getting opened, read and shared—whether online or off.
Add numerals online.
Numerals are powerful tools for getting:
1. Shared in social media. Articles with numerals in their titles tend to be shared more on Facebook than stories without digits, according to research by viral marketing scientist Dan Zarrella.