Optimizing your communications strategy during COVID-19 and beyond

According to a recent Edelman Trust Barometer Special Report, 63 percent of employees want daily updates from their employers and of those, 48 percent prefer email as their channel. With over 100 percent volume increases in March and April of 2020, what lessons can be learned from engaging employees during times of crisis?

In this session, you’ll:

  • Use our benchmarking data to measure your email reach, readership and engagement performance.
  • Learn how to craft the most engaging emails for the highest readership.
  • Learn how measurement and data science help make you a more effective communicator.
  • Hear lessons learned and stories shared from our clients during the Coronavirus pandemic.

Format: Presentation
Track: Solution Provider

Day & Time: Monday, 15 June, 2:30-3:15 p.m. PDT

Speaker / Melissa Katski-Berry / U.S. is the Enterprise Account/Sales Manager at PoliteMail. With 6 years of experience in the communication industry, Katski-Berry helps organizations expand their email measurement strategy. She works with our enterprise clients including Microsoft, Deloitte, and Kroger, to help improve their internal communication using PoliteMail’s products and services.

 

 

 

Official Sponsor of the Virtual 2020 IABC World Conference

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