People, purpose, and PR: Building brands from the inside out
Purpose and profit have become inextricably linked. Strong brands are focused on people, anchored in purpose, and driven by values. Today this requires an integrated, holistic communication strategy that builds trust, empowers people, and engages audiences from your employees and customers to the communities they call home.
This session will cover:
- A 5-step framework to protect and strengthen your brand from the inside out.
- How internal and external communication teams can work together for maximum impact.
- Why messaging and actions must be aligned across every touch point, internally and externally.
- Creating powerful partners in building the brand sentiment needed for success in today’s market.
Track: Solution Provider
Day: Monday, 15 June
Time: 2:30-3:15 p.m. PDT
Presenter / Robyn Hannah is senior director of global communications at Dynamic Signal where she leads all public relations and communications initiatives for the company. In addition to leveraging Dynamic Signal’s award-winning platform for impactful internal communications, Robyn is committed to giving her communication peers a voice and a community, while highlighting the critical business need to better engage today’s modern workforce. A Silicon Valley native with an obsession for building brands, Robyn is passionate about people, storytelling, corporate communications and the Oxford comma.
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